Episode 16 – Leslie Venetz, Founder (The Sales-Led GTM Agency)

Convince Me in 15 Minutes that Outbound Selling Works


With Leslie Venetiz

Convince Me in 15 Minutes that Outbound Selling Works

Leslie is a proven closer who has built a successful business teaching others the techniques she has learned throughout her career. She argues that outbound selling is the fastest and best method for growth and revenue for most organizations. She details the three elements for successful outbound selling – relevance, segmentation, and earning the right.

[00:29] Outbound selling is the best method for growth.

[01:20] Relevance, segmentation, and earning the right are key for outbound success.

[04:00] Relevance means engaging prospects in meaningful conversations. 

[04:14] Segmentation targets specific groups for better results.

[07:14] Earning the right ensures messages matter to recipients. 

[08:51] Making deposits builds trust before asking for anything. 

[15:49] Persistence is key; it takes multiple touches to get responses.

[16:57] Hyper-personalization isn’t as crucial as offering industry insights.

[21:23] A multi-channel approach (email, phone, social media) is recommended. 

[22:14] LinkedIn is the primary contact method for Leslie’s services.

 

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